Our Strategy 

Market Strategy – Phased Plan from Ideation to Launch

Our strategy follows six phases designed to validate, build, and scale our product efficiently.

Phase 1: Research & Discovery (Completed)

• Conducted deep market and competitor analysis
  
  

• Identified 90+ features aligned with user pain points
  
  

• Defined user personas and business case foundation
  
  

Phase 2: Development of MVP and  Validation with Target Users

• Build an MVP demo (e.g. AI chatbot, dashboards)
  
  

• Present to 5–10 brokerage stakeholders
  
  

• Collect feedback to refine features and pricing
  
  

• Launch the landing page and survey interest.
  
  

• Deliver core modules: CRM, lead management, listing tools, analytics
  
  

• Onboard 3–4 brokerages; assist with data migration
  
  

• Gather usage metrics, agent feedback, and fix issues fast
  
  

• Document success (e.g. 2x lead response speed, 30% time saved)

Phase 3: Pre-Marketing & Sales Enablement

• Finalize sales deck and website with demo booking
  
  

• Set pricing tiers (e.g. monthly/annual/user plans)
  
  

• Start outreach to waitlisted and pilot candidates
  
  

• Engage potential partners (e.g. portals, training firms)

Phase 4: Growth & Expansion

• Ramp up sales using testimonials and refined messaging
  
  

• Launch content marketing + targeted ads
  
  

• Attend industry events (e.g. Cityscape, IPS)
  
  

• Expand to Abu Dhabi, Sharjah, and eventually KSA
  
  

• Scale product team and sales capacity as needed

Outcome:
Each phase reduces risk, validates demand, and builds credibility. By the end of Phase 4, we aim to secure 50+ paying clients and position ourselves as a leading CRM in the UAE real estate market.