Competitive Landscape

Competitor Analysis 

• PropSpace

  • Model: Real Estate CRM

  • Pricing: AED 100–300/user/month

  • Market Share: ~60% (Top Firms)

  • Weaknesses: No AI, outdated interface, lacks ROI tools, not investor-focused

• Masterkey

  • Model: Legacy CRM

  • Pricing: Tiered

  • Market Share: ~15% (Enterprises)

  • Weaknesses: No mobile app, outdated UX, no AI integration

• BayutPro

  • Model: Portal Tool

  • Pricing: Bundled with Bayut

  • Market Share: ~40% of agents

  • Weaknesses: Bayut-only scope, lacks full CRM functionality and automation

• Airlist

  • Model: Syndication Tool

  • Pricing: AED 300–500/month

  • Market Share: Niche

  • Weaknesses: Limited to listings, no CRM or analytics features

• ePMS

  • Model: New AI-Driven CRM

  • Pricing: Custom pricing

  • Market Share: Emerging

  • Weaknesses: Not a full suite solution yet, still gaining traction

• Salesforce

  • Model: Generic CRM

  • Pricing: AED 400–600/user

  • Market Share: ~5%

  • Weaknesses: Not industry-specific, requires heavy customization